The attractor state is Rumelt's and Part I quotes him rather than extending him. An industry attractor state describes how the industry should work in light of the technological forces and the structure of demand, where should means an evolution in the direction of efficiency, meeting the needs and demands of buyers as efficiently as possible. Having a clear view of it helps one ride the waves of change with more grace. And the hedge is in the definition, not added later: there is no guarantee that this state will come to be, but it does represent a gravitylike pull. The concept is offered as a sense of direction, which is what the Rumelt guidepost passage that opens the section licenses.

Evidence 1 passage

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but it does represent a gravitylike pull.[^320] While we mentioned earlier that the dominant design that emerges in an industry often isn’t the best one technologically available, when it comes to competition between two dominant designs it is often the more efficient one that will win out in the e

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