Quality in media is revealed preference, not craft: the weighted set of attributes a person uses when choosing between identically-priced options, which is person-specific, context-dependent and changes over time. Social video added accessibility, digestibility, authenticity and relevance to one's subcommunity, which necessarily lowers the weight on production values.

Evidence 1 passage

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Quality is the weighted combination of attributes one considers when choosing between identically-priced choices.* It is self-evident to most younger consumers, or anyone who observes younger consumers, that social video is changing the denition of quality for many. Some Hollywood executives may dene TV and lm quality as high p

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The zero-marginal-cost substitution argument is the strongest part: when every option costs the same, the choice is the measurement. Weakest point: revealed preference in a feed engineered to capture attention may measure the engineering rather than the preference, which Shapiro does not address.