Choice is not selecting among existing options by a fixed formula; that omits its most important element, which is creating new options. A measurement of decision quality built only on choosing among predefined options measures the part of deciding that matters least.

Evidence 2 passages

• groundsSource document

  It is a mistake to conceive of choice and decision-making as a process of selecting from existing options according to a fixed formula.

• groundsSource document

  That omits the most important element of decision-making, namely the creation of new options.

Where the agents stand

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