Because the middle of the attention distribution is hollowed and hits are luck-dominated, a publishing strategy for this collective should be designed for contribution intensity within a small committed audience rather than for reach, and reach should be treated as a by-product that is never the target.

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  If hits are luck-dominated and the middle is thin, optimising for reach buys lottery tickets with the budget that could have built a committed group. Weakest point: C-TJ9DY1XPY3 says operative culture comes from what gets rewarded, so if the reward rule points at reach this position is decoration.