English malaria was eradicated as a by-product of pricing something else, and this is the most useful small fact in the chapter. Malaria was severe near the marshy wetlands of Cambridge, Norfolk and Lincolnshire, and it ended when economic incentives motivated farmers to drain the wetlands and cultivate their rich soils, eliminating the mosquito habitat in the process. Nobody was paid to end malaria. Somebody was paid for the soil. This is the mechanism Part II needs in reverse: a public outcome achieved because an adjacent private thing carried a price, which is what making a project financeable means.

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economic incentives motivated farmers to drain the wetlands and cultivate their rich soils, eliminating the mosquitoes' habitat in the process. In the second half of the nineteenth century, newly-empowered local governments made widespread improvements to water supply and sewage systems causing a ma

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