The two top layers of the fanchise stack, co-creation and co-ownership, are unexecuted in media because studios hold the IP but lack attribution and payout rails, while the collective holds those rails and is still authoring the IP. That inversion, not content volume, is the opening available to us.

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Fanchise management would be an extension of this, but with a much more purposeful approach to encouraging fandoms and developing community around them. In Figure 6, I show an illustrative "fanchise management stack" with a series of capabilities that correspond to a higher degree of engag

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By **co-ownership**, I mean the opportunity for fans to have an economic interest in the success of an IP. This is a natural outgrowth of some of the prior ideas. For instance, the value of rare digital collectibles would likely increase if a show or movie bec

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Some of the most successful games today are mods of other games: *Counter-Strike* is a mod of Valve's *Half-Life*; *Dota 2* is a sequel to *Dota*, which is a mod of Blizzard's *Warcra III*; and in turn *League of Legends* was inspired by *D

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First creators livelihoods, their connection and relationship with their community is ultimately intermediated by 3rd party platforms making their earning substantially less secure - They are also held hostage to the whims of the algorithms which largely determine what content will be amplified and therefore successful. - Secon